Open Closet

Project overview

Open Closet

The product:

Open Closet is a nonprofit organization (social good) that wants to offer FREE secondhand clothing and shipping to low-income families. The organization needs an ordering app so that users can easily order clothes. The target users are young adults with limited income who have a hard time finding clothing at their local nonprofit clothing locations.

Project duration:

March 2023 to April 2023

My role:

UX designer leading the app and responsive website design from conception to delivery.

My responsibilities:

Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs and responsive design.


Adobe Xd, Photoshop and Illustrator.

The problem

Finding free secondhand clothing at nonprofit organizations can be very challenging and hard to find with limited opening hours. Open Closet has identified that a lot of people will benefit from having the opportunity to order free clothing 24/7.

The goal

Design an app that will help people with limited income to easily find and order free secondhand clothes.

UnderstandING the User

User research, empathy map, persona, site map and user pain points

USER research summary

I conducted user interviews which I then turned into empathy maps to better understand the target users and their needs. A primary user group identified through research was young adults with limited income and busy schedules having a hard time finding clothing at nonprofit locations within the opening hours. The feedback from the research made it very clear that an app where the users can browse specific categories will save them a lot of frustration without having to look through unorganized clothes, and also save time and money on transportation by getting the clothes delivered.

Empathy map
Persona 1: Liz

Problem statement:
Liz is a busy student and a part-time waitress who needs an easier option to look for free clothes from nonprofit organizations because she wants to save time and money without driving to different unorganized locations with limited opening hours.

Persona 2: Jenny

Problem statement:
Jenny is a busy student who needs an easier and better option to get free clothing from nonprofit organization locations because she wants to focus her time on studying and save money where she can without needing any transportation.

User Journey Map

Mapping Liz’s user journey reveals how helpful it would be to have an app for online browsing and ordering of free clothes from a nonprofit organization to save time, money and to easily find what you are looking for.

User Journey Map
Site Map

This sitemap for the Open Closet website shows the top-down layout of the site. This sitemap uses a hierarchical structure and shows the parent/child relationship of categories and subcategories. My goal here was to make strategic information architecture decisions that would make it easy for the user to navigate through the categories of the app.

site map

User research pain points

Unorganized clothes

Users get frustrated when they look through unorganized clothes without finding what they are looking for.

Opening hours

Users are having a hard time getting to nonprofit clothing locations within the opening hours.

Users get frustrated trying to find transportation so they can go and look for clothes at nonprofit locations.

competitor audit

An audit of a few competitors’ products provided direction on gaps and opportunities to address with the Open Closet app. One of the finds where none of the competitors offered free clothing and shipping.

Local nonprofit

+ Offers free clothes
Have to go to the location
Limited opening hours




+ Online ordering
+ Can swap clothes and get credit
Clothing and shipping cost money 




+ Online ordering
+ Offer clothes for the whole family
Cost money




Wireframes, low-fidelity prototype & high-fidelity prototype

design process
Digital Wireframes

After ideating and drafting some paper wireframes, I created the initial designs for the Open Closet app. These designs focused on easy access to clothing categories, navigation, and a simple ordering function.



To prepare for usability testing, I created a low-fidelity prototype that connected the user flow of ordering an item.



Usability study findings

Round findings

Clothing sizes – Users preferred to know the size of the item before clicking on each item.

Validation on items added to the cart – Users need validation that an item is added to the order.

Gets redirected to the order page after adding an item – The user needs to stay on the same page after adding an item.


Before and After

Added sizes to the clothing items for easier browsing.

Usability study

The high-fidelity prototype followed the same user flow as the low-fidelity prototype, including design changes made after the usability study.

High-fidelity Mockups – Dedicated Mobile App
Open Closet dedicated mobile app
High-fidelity Mockups – Responsive Website
Color contrast (WCAG) was used to ensure that content is accessible to everyone.
Headings with different sizes were added for a clear visual hierarchy.
Links with both text and icons to make navigation easier.


Users shared that the app made looking for clothes a much more enjoyable and easier task. One quote from a user’s feedback was: “The Open Closet app gives me the excitement I always had when shopping for clothes, and I have never felt like this when looking for free clothes at a nonprofit before.” The app also has the potential to reach a lot more users.

What I learned:
After researching I was surprised to find out that no one offers this service online. I learned that even though the problem I was trying to solve was a big one, diligently going through each step of the design process and aligning with specific user needs helped me come up with solutions that were both feasible and useful.


Test open Closet app:

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