Branding, UX/UI Design – Responsive web site
Redesigned the retail website for Bold Skincare, creating a responsive platform with user-friendly navigation and an elegant, clean design to elevate the overall online shopping experience
COMPETITIVE AUDIT FINDINGS
1. The competitors do not showcase their real product creams, only the packing
2. The competitors do not have beauty most have CTAS
3. Hard to find where to sign up for emails
The redesign of the website shows off its products in a unique way by showcasing the cream as well as the packing. Consumers can easily sign up for emails to receive special offers. The homepage offers a beauty must-haves section with direct links to their most iconic products. Their new packing is reflected in the new clean design.