Branding, UX/UI Design – Responsive web site
BOLD skincare
Redesigned the retail website for Bold Skincare, creating a responsive platform with user-friendly navigation and an elegant, clean design to elevate the overall online shopping experience
Tools
Photoshop
Illustrator
Figma
Categories
Branding
UX/UI Design
PROBLEM
With an outdated website, the brand wanted to rebrand its digital look to match its new clean packing design to reach new and existing consumers.
GOAL
Designed a new responsive retail website that represents their brand with a clean new look to engage the users.
COMPETITIVE AUDIT FINDINGS
1. The competitors do not showcase their real product creams, only the packing
2. The competitors do not have beauty most have CTAS
3. Hard to find where to sign up for emails
MOCKUPS
TAKEAWAYS
The redesign of the website shows off its products in a unique way by showcasing the cream as well as the packing. Consumers can easily sign up for emails to receive special offers. The homepage offers a beauty must-haves section with direct links to their most iconic products. Their new packing is reflected in the new clean design.