Branding, UX/UI Design – Responsive web site
BOLD skincare
Redesigned Bold Skincare’s retail website, delivering a responsive, user-friendly platform with clean, elegant design that enhances the online shopping experience.
Tools
Photoshop
Illustrator
Figma
Categories
Branding
UX/UI Design
PROBLEM
With an outdated website, the brand wanted to rebrand its digital look to match its new clean packing design to reach new and existing consumers.
GOAL
Designed a new responsive retail website that represents their brand with a clean new look to engage the users.
COMPETITIVE AUDIT FINDINGS
1. Competitors showcase only product packaging, not the actual creams.
2. The competitors do not have beauty most have CTAS.
3 .Email sign-up options are difficult to locate across competitor sites.
MOCKUP
TAKEAWAYS
The redesign showcases both the creams and their packaging, creating a more engaging product experience. Email sign-ups are now easy to find, and the homepage highlights Beauty Must-Haves with direct links to iconic products. The clean, modern design reflects the new packaging and reinforces the brand’s identity.