Her & HIM jewelry app
Directed the comprehensive design of Her & Him Jewelry Store, encompassing logo creation, branding development, and app design. The result is an app featuring user-friendly navigation complemented by an elegant and clean design.
Tools
Photoshop
Illustrator
Xd
Categories
Branding
UX/UI Design
The newly established Jewelry brand Her & Him wanted to hit the market running by offering its products through an app.
PROBLEM
They are new in the market and want to stand out from the competition.
GOAL
Designed a brand that represents them in a unique and elegant way. Reach consumers and stand out from the competition with their own user-friendly app.
USER RESEARCH PAIN POINTS
By testing similar apps, the following pain points were found:
1. Difficult to find what they are looking for
2. Selecting sizes is confusing
3. Would like to have a favorite option
WIREFRAMES
MOCKUPS
TAKEAWAYS
Favorites, links, and filters for different collections were added for smooth navigation and easy size selection. Their elegant and clean design reflects their products with user-friendly design.