Her & HIM jewelry app
Directed the comprehensive design of Her & Him Jewelry Store, encompassing logo creation, branding development, and app design. The result is an app featuring user-friendly navigation complemented by an elegant and clean design.
Tools
Photoshop
Illustrator
Xd
Categories
Branding
UX/UI Design
PROBLEM
As a newcomer, the brand needed to stand out in a competitive jewelry market and establish a strong identity.
GOAL
Create a unique and elegant brand identity paired with a user-friendly app that connects directly with consumers and differentiates them from competitors.
USER RESEARCH PAIN POINTS
Testing similar apps revealed key user frustrations:
1. Difficulty finding desired products
2. Confusing size selection process
3. Lack of a “favorites” option for saving items
WIREFRAMES
MOCKUPS
TAKEAWAYS
We introduced favorites, collection filters, and product links to ensure smooth navigation and simplified size selection. The final design is clean and elegant—reflecting the brand’s products while delivering a user-friendly shopping experience.